Mobile messaging application WhatsApp is the preferred instant messaging service among South Africans.
This is according to ‘The Mobility 2014 research study' compiled by
research firm World Wide Worx with the backing of South Africa’s First
National Bank (FNB).
The research report looked at the use of mobile devices, internet and money in the country.
The fieldwork research was conducted by Dashboard Marketing
Intelligence in late 2013 and is made up of face-to-face interviews with
1,200 respondents – 800 from urban areas and 400 from rural areas.
Peter Searll, managing director at Dashboard, said the findings were
contextualised according to aspects such as age, race, income and region
(urban and rural).
And according to the research report, the uptake of WhatsApp in the
southern African country has more than doubled its penetration in the
past 18 months, from 26% to 53%. This is the equivalent to 10 million
users of the application in the country. - See more at: